blog.compete.comPublished Yahoo’s challenge will be building Tumblr’s advertising business. The biggest news of the week was Yahoo’s $1.1 billion purchase of the blogging site, Tumblr. But, will Yahoo damage the sites credibility?
allthingsd.comPublished The blockbuster acquisition of Tumblr by Yahoo for $1.1 billion — all cash — has been portrayed as a gigantic gamble on the part of the acquirer. This may, in fact, be the area in which Yahoo can add the most value to Tumblr’s content by making it...
mediapost.comPublished Yahoo has reportedly submitted a formal bid to acquire Hulu. If so, the Web portal joins other companies reportedly bidding for the premium video service, including Time Warner Cable, DirecTV, Peter Chernnin and Guggenheim Digital Media.
forbes.comPublished Google leads in display-ad revenues, but not by much, and with Facebook, Yahoo, Microsoft, and AOL all still significant players, Google is far from dominant. That integration also could make other ad tech companies feel forced to use Google’s ad...
So it’s fair to ask: What would have happened if one of the big players in Web video—say Yahoo or Hulu or AOL—had decided to resurrect it instead? But didn’t Yahoo just fork over $1.1 billion for Tumblr?
Google's 15 percent share of the market bests Facebook (14.5 percent), Yahoo (9 percent), Microsoft (4.5 percent) and AOL (3.5 percent). According to Bloomberg, the FTC is examining whether Google's DoubleClick ad network and its planning and...
The group includes such frenemies as TubeMogul (which built the tech), BrightRoll, Innovid, Spoxchange and LiveRail (and notably doesn’t include YouTube, Hulu, AOL, Yahoo or the rest of the NewFront crew).
While most people are busy paying attention to the fact that Yahoo just bought Tumblr for over one billion dollars, they're forgetting something profound about the last acquisition of chaotic proportions (when Facebook bought Instagram for close...
If you’re a business owner, creating a presence on all of the different local outlets including Yahoo Local, Bing Local Listings, Yelp, and Google+ Local will only help you [. The post Keep It All Straight and Get Started with the Locals: Yahoo...
Search marketers can expect changes at Yahoo that influence the look and placement of paid-search ads and content in query listings, as part of several changes that should further improve conversions, profits and site traffic.