adweek.comPublished Mendelsohn also recently challenged WPP chief Martin Sorrell’s assertion that Facebook is a branding, not advertising, medium. Facebook has appointed one of U.K.advertising’s most high-profile players as the social network’s new head of Europe, the...
adweek.comPublished WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter ad products, data and preferred Twitter advertising slots.
adweek.comPublished WPP is looking closely at rival Publicis Groupe’s newly-minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter ad products, data and preferred Twitter advertising slots.
adage.comPublished WPP-owned media agency MEC has hired Carl Fremont in the newly-created role of global chief digital officer. He most recently spent more than a dozen years at Publicis Groupe-owned Digitas. The move comes as marketers increasingly invest in global...
Q: In 2006, Martin Sorrell, CEO of ad holding company WPP, called Google a frenemy of agencies. Wojcicki drives Google‘s accelerating moves well beyond its search ad roots to display, video, and mobile ads.
Premium publishers should go about their monetization strategy through a combination of private marketplace and programmatic reserve,” said Brian Lesser, CEO of WPP’s agency trading desk Xaxis. After a burst of initial announcements of private...
This month, WPP Group chief Martin Sorrell publicly addressed the growing influence of data in the marketing recipe—where numbers are no longer about just analysis and insights but also as clients expect more accountability from their agencies...
Now RTB is coming to digital radio courtesy of WPP-owned agency trading desk Xaxis. While no medium is totally efficient, digital radio advertising can be particularly wasteful. For example, someone in New York may listen to a Los Angeles sports...
WPP will acquire a 20% stake in Globant, which develops software products used in digital marketing campaigns.
WPP Group's Kantar Media, which provides insights into online marketing and advertising, has acquired AdGooroo to expand its analysis on global digital media. AdGooroo will remain a standalone company under Kantar Media.