adotas.comPublished As a site that sees six million unique visitors per month, Investopedia was seeking an additional revenue source for our organic search traffic, which we rely heavily upon,” said Mark Ly, VP of Operations and Technology, Investopedia.com, a...
business2community.comPublished Website ad networks such as Casale, ValueClick and 24/7 Real Media often amalgamate a number of private Websites into a network and sell the ad inventory — usually in a display format. The “Hyper Community” or “Local” Method — You need to connect...
marketingcharts.comPublished A ValueClick survey of online advertisers (not limited to display media buyers) from March found them indicating the most important types of targeting for their campaigns to be audience based (61%), demographic (59%), contextual (57%), and...
adexchanger.comPublished He noted how his former company is now being offered to other ValueClick media segments: “To date, we’re enjoying good traction in introducing the Affiliate Marketing to the Dotomi customers, and we’ve gone live with an automated version of Dotomi...
CPX Interactive was founded and long run as a traditional ad network business, but it wants to be known for multi-channel advertising — a la ValueClick. CPX has long been active in the ad exchange space, having joined Right Media around 2005.
Valueclick’s MediaPlex ops maven Khara Hutchinson, who is also “an advisor to the MOJO Demand Side Platform (DSP) product team” provides her take on the demand-side platform business in a lengthy interview on her company’s blog.
Because Affiliate Marketing doesn’t rest solely on the playing the spread game, I think businesses like ValueClick’s Commission Junction — which has been the company’s most consistent business over the past 4-5 years — have many good years in...
We spoke with Bill Todd, ValueClick Media's president, about the changes the company has gone through and how it views the current display landscape. We’re proving this to be the case with RTB, which gets back to your first question about...
Dotomi Sets ValueClick's Destiny ValueClick is lucky that it acquired ad targeting tool Dotomi, which is now setting its parent company's course, as the ad network growth wanes. That's the take from Piper Jaffray analyst Mark Zgutowicz on the...
Lastly, ValueClick tends to embody the mixed picture of display’s wider opportunities and challenges. The two additions helped round out ValueClick’s focus on affiliate marketing, in the case of the former, and the growing importance of mobile in...