adweek.comPublished Deep Focus joins GroupM (media buying) and The Martin Agency (TV creative) in the brand's agency roster. Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S.social media account and hiring Atmosphere BBDO's...
digitalmarketingsuite.comPublished Where back-to-back ads on TV are dreaded, glimpses at these shorter online videos are actually sought after. Some brands are shifting 10-20% of their budgets out of TV and into digital video and online video users are expected to double to 1.5...
marketingcharts.comPublished That move towards online branding mirrors recent survey results from Vizu, in which 61% of marketers said they are re-allocating their online budgets away from direct response to brand advertising initiatives.of Martini Media survey respondents...
adexchanger.comPublished We've been using TV as our branding vehicle from very the beginning of this company 14 years ago and [. There's been no shortage of talk about "programmatic direct," which involves using automated buying tools to support negotiated ad deals with...
After several years of testing, clients and their agencies are eager to buy video inventory that is guaranteed against particular audience demographics, just like they’ve been doing with TV for decades.
For example, while 49% agreed that their tablet is replacing their usage of laptops and PCs, only half as many said that their tablet is replacing their usage of TV. That’s because despite increasing use of these devices, daytime usage of various...
Stylehaul, the YouTube network dedicated to fashion and shopping, has more spending money: The startup has raised another $6 million, this time via a strategic investment from RTL Group, the European TV and radio conglomerate.
For example, the electronics retailer above would know to target a TV shopper with a "5% off" coupon on flat screens. There's a good chance you've heard of retargeting before-it's the practice of showing display ads to users who have visited your...
Should web video ads be different than TV ads? Most every ad you see online already ran TV. Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week?
I thought it would be a great way to link TV and the internet. You made it to another weekend! You don’t get a prize, but you do get to read this week’s Beal Deal interview with none other than Brett Tabke.