adweek.comPublished The group includes such frenemies as TubeMogul (which built the tech), BrightRoll, Innovid, Spoxchange and LiveRail (and notably doesn’t include YouTube, Hulu, AOL, Yahoo or the rest of the NewFront crew).
adexchanger.comPublished Video DSP Funds As video demand-side platform (DSP) TubeMogul looks to increase the amount of revenues it derives from real-time bidding, the company has taken a $20 million funding to help it maintain and enhance its two-year-old system.
marketingcharts.comPublished Results from a new study by TubeMogul support that position: according to [pdf] the report, viewers exposed to a pre-roll video ad demonstrated higher brand awareness and message association than a control group that did not watch the ad – and the...
reelseo.comPublished TubeMogul Video Ad Platform† TubeMogul Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no longer the largest video advertising network (collective gasp!
TubeMogul Video Ad Platform** Tubemogul didn't make the top five this month even though they had an astounding 7.4 frequency (second best). They once told me that they only put out one press release a day so as "not to confuse the journalists...
Osborn, head of media consultancy The Next Generation, had dialogue with TubeMogul’s VP or marketing Keith Eadie about how real-time bidding is going to open up TV advertising across all video devices.
Jason Lopatecki, Chief Strategy Officer, TubeMogul. NEW YORK (September 27, 2012) – Even in today’s complex world of online advertising technologies, savvy digital publishers like NYTimes.com, Fox News, Hulu and Demand Media have figured out how to...
Rounding out the list of clients: FreeWheel, Set, TubeMogul, Turn, Vindico, VideoHub, Videology, Adap.tv, Zedo and Jivox. Nielsen’s been touting its Online Campaign Ratings (OCR) this last year as a break-through service for brands that want to...
Online video ad platform TubeMogul is expanding into Canada, as spending on streams continues its years-long double-digit gains. Until the industry reaches that point, TubeMogul needs to provide as much scale as possible.
Digital video has helped one of advertising's fastest-growing sub-industries find a new foothold: a Forrester Research study commissioned by real-time bidding (RTB) software maker TubeMogul shows both the potential and the pitfalls of the RTB...