Google: Olympics Fuel Mobile Search Surge
For example, at the end of the opening ceremony when Paul McCartney appeared, searches for the former member of The Beatles rocketed, with smartphone searches far exceeding those of desktops or tablets:
The London 2012 Olympics kick off in a few hours and the opening ceremony is just around the corner. Today on Google, you will find the special Google logo for the opening ceremony. A Gold Medal Roundup Of Online Olympics Resources
Sponsors will pay increasingly hefty prices for TV spots during those events: Nielsen reports that the average cost of a 30-second TV commercial spot during the Olympics opening ceremony more than doubled from $155,000 in 1988 to $320,000 in 2008...
The one area where all marketers are keeping quiet is their on-site campaigns, preparing to unveil with the maximum punch at or around the opening ceremony. We're getting ready to head into the three-week sports maelstrom known as the Summer...
Its coverage offers the first competition of the London Games, which start two days before the Opening Ceremony when NBCUniversal has announced how some of its Summer Olympics coverage will be divided across its properties.