forbes.comPublished Tumblr has bet on so-called “native” advertising that, like Google‘s search ads, Facebook‘s news feed sponsored stories, and yes, even television commercials, fit into the flow of what people are already doing on those respective media.
forbes.comPublished Tumblr has bet on so-called “native” advertising that, like Google‘s search ads, Facebook‘s news feed sponsored stories, and yes, even television commercials, fit into the flow of what people are already doing on those respective media.
digitalmarketingsuite.comPublished As consumers are widely turning to these providers to watch their preferred programs over television, marketers are able to harness more effective video spots. With such providers of streaming media as Hulu and YouTube, television and movies are...
emarketer.comPublished Advertisers are increasingly thinking about their television and video buys together, even as digital video has its own unique capabilities and complexities. A new eMarketer report finds that video advertising is an exploding digital format.
The “second screen” is a big opportunity with 80% of young TV viewers (ages 18 to 24) simultaneously using a phone or tablet while watching television. US Mobile Paid Search Spending Rockets Upward in Q1
We’ve all heard the same complaint: “Television is so simple; I can place a multi-million dollar buy with a handshake. However flawed conventional television metrics may have been, they have worked for more than 60 years because all parties stuck...
Passive media is any form of media where the consumer can't physically do anything with it, except for consume it (newspaper, television, radio, etc. We live in a world where television broadcasters are pushing at a feverish pace to make what was a...
Without those rights, Hulu by itself is a very nice Web site and video platform, but not worth the billions it would be with very long-term television rights, content that attracts users. According to numerous sources close to the situation, Yahoo...
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Sony Pictures Television's daytime syndicated TV show, "Dr. Oz" is doing a rare on-air campaign to fight copyright infringement as it relates to illegal marketing and merchandising to protect viewers from rogue vitamin company campaigns that...