Surface

  1. SEO Tactics Die, But SEO Never Will

    moz.comPublished

    Sergei could already see the surface of the egg being rewritten, and the change was costing his clients millions with every passing minute. This is a post that has been gnawing at the edges of my brain for years, and I think the time has finally...

  2. SEO: Rules of Engagement

    business2community.comPublished

    The search engine’s awareness of these new connections stimulates their desire to engage (crawl), surface (include in index), and rank (display in SERP) brands that display a high level of trust and relevance to search queries.