adexchanger.comPublished We’re now seeing a change in the supply side where they’re enabling more and more of their inventory to [. "Real time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single...
adweek.comPublished Let’s collaborate on the essential technologies and standards that will make it easy for consumers to discover programs, start watching shows and ads on one screen, pick them up on another screen, and complete their experience on yet another...
marketingcharts.comPublished As the researchers note, demand tends to follow supply: most respondents offer services such as on-site SEO and Google+ optimization, while fewer offer video or mobile marketing (also towards the bottom of the demand list).of respondents...
searchenginepeople.comPublished HTML email is a fantastic way to supply your customers with a rich email experience to perfectly match your branding and marketing efforts. Mailrox makes HTML email something any small business owner can leverage to help them save money on their...
CEO Tim Armstrong has centered the company's turnaround strategy on its media business and innovative display advertising, introducing a supply-side platform earlier this month. A decade after broadband killed dial-up Internet, AOL is reinventing...
Others point to middlemen involved in the online ad equation, the DSPs and supply-side platforms (SSPs) that look the other way. Yet last week, Adweek was made privy to the inventory supply available via Google’s buying platform Invite Media, and...
The more you can show that you are well-versed in your field, the more likely your consumer will trust you to supply what they need. Regardless if you are a small business, or a multinational company, blogging is integral to your online content...
Without the constant supply of cold water, the alcohol vapor will simply shoot out of the end of the pipe without condensing, lost forever to the wind. Perhaps it is simply that I am like the other 3 million people or it is my exposure to Southern...
But this person is in charge of the cookie supply at their office. Posted by RuthBurr As inbound marketing is gaining traction, marketers in all inbound disciplines are realizing the importance of taking on keywords with a more holistic approach.
The marketplace for exchange-traded media has doubled in the past quarter and has grown 184% over the past year, according to the latest findings of a quarterly tracking study of the real-time media buying marketplace by independent trading desk...