marketingpilgrim.comPublished With so much going in the Internet and social media space sometimes it feels like you just missed something. The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers...
marketingpilgrim.comPublished If you would like to learn more about the content marketing and advertising opportunities we have here at Marketing Pilgrim, contact us today! Trackur – Reputation channel sponsor – Easy to use and affordable social media monitoring tool that will...
adweek.comPublished Tumblr users would also categorically reject classic display advertising, which is Yahoo's bread and butter. Their need to extend their footprint aggressively into social and mobile and become a 'Web.company is essential if they want to compete in...
seoptimise.comPublished Things to try testing: subfolders or subdomains in the display URL copyright or trademark symbols short testimonials in the ad social proof time sensitive phrases pricing ask a question call to action seasonal copy scary tone
SMG and ZenithOptimedia noted that they selected comScore as a partner because it “provides us and our clients with capability and flexibility for a future where integration from multiple data streams and media convergence driven by mobility and...
Google has made a big bet on Google+, which it prefers not to call a social network but rather a social layer atop all of Google‘s services. The massive update underscored its drive to socialize its services in the face of competition from Facebook...
Video is far more engaging than traditional forms of display advertising, and is becoming increasingly more interactive. Almost nine years have passed and video has not only become one of the most popular formats for content sharing online, but has...
In particular, 63% will increase their social media investments, 57% their mobile investments, 40% their video investments, and 36% their rich media investments. Last year, a separate report from Martini Media, conducted with Digiday, revealed that...
Seeing digital advertising integrated into the content experience on social networks, news sites and streaming services is a somewhat new phenomenon, but it has taken off quickly. However, a new eMarketer report finds that many publishers and...
Senior executives from around the world aren’t that enthusiastic about social media marketing, according to new figures released by Doremus and the Financial Times from their annual “Decision Dynamics” survey.of respondents feel that advertising...