adweek.comPublished Wilson was more bullish on the growth of native ads, like on Tumblr and other platforms. On the "display ain’t cutting it" side were Fred Wilson, managing partner at Union Square Ventures and Terry Kawaja, founder and CEO of Luma Partners, the man...
adexchanger.comPublished On our exchange with connected demand-side platforms, we’ve [. “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Andrew Casale, VP Strategy, Casale...
adweek.comPublished Like the social advertising version of Twitter.com versus Tweetdeck, Facebook’s and Twitter’s ad platforms can satiate most advertisers. Power marketers looking for more bells and whistles typically turn to third-party ad platforms to advertise on...
seomoz.orgPublished Multiple platforms (or multi-device) The idea can be defined as a story that unfolds across multiple media outlets and platforms, and in which a portion of the end users take an active role in the process of expansion.
It used to be flares and platforms. Obvious floating sharing buttons on the side bar Fashion items that were droll and ugly can go from sales bin to sales headline because they have somehow tapped into a viral word of mouth frenzy.
Others point to middlemen involved in the online ad equation, the DSPs and supply-side platforms (SSPs) that look the other way. Interior Complex has always been a bad offender,” reveals one demand-side platform (DSP) exec.
The researchers indicate this is part of a wider shift towards content-focused platforms, with Slideshare (+10%) and Pinterest (+5%) also seeing a positive net change in perceived usefulness over the next year.
And, by doing so, are building not only their practices but their personas and platforms. Have you ever sat in the audience (or to the side of the stage) and had everybody look at you while the host reads out an extended and self-promotional bio on...
In terms of make-up, the majority of participants work for either an agency or trading desk (50%), followed by video producers (23%), brands (12%) and buy-side intermediaries (ad networks, exchanges and demand-side platforms – 15%).
A number of ad tech companies, including major demand-side and supply-side platforms, have claimed mobile capabilities despite some falling short in crucial capabilities like being able to track users between apps or target ads according to...