seomoz.orgPublished Is it going to be on people and resources to build up kind of a long-term marketing funnel through content and search and social, organic or inbound channels? Competitive research, very obvious to most of us because we investigate what our...
searchmarketingstandard.comPublished This term means “portable switching” or perhaps is better described as second (or third! I call this P.O.D.or payment on demand, while the common term is “digital wallet. A recent Mobile Search Moments study showed 77% of mobile searches are in a...
seomoz.orgPublished The principles behind content marketing are gaining real traction in the SEO community, and more and more companies are getting on board with long-term content strategies. Google Keyword Tool shouldn’t be your first stop when you’re looking for...
portent.comPublished If you get your company or client a top-3 ranking for a big, revenue-generating term, you want to crow about it. While it’s really tempting, it’s actually a really poor long-term strategy. It’s not a good long term plan.
It is manual, hard and not long-term sustainable, but you can get by with Excel (and my pretty conversion of the Excel data into the above PowerPoint picture! If we don't do this, digital will remain an afterthought, companies will not take full...
If you have indexable search results you could be indexed for any sketchy term with a page like yoursite.com/search/buy+Viagra. We’ve had a great couple of days at SMX London – here’s what we learnt from the Paid Search track from day 1 and the SMX...
It's, "If I could move this ranking up, I could really move the needle on our business because this is a highly performing, a highly converting term, and I really want to move it just on this particular piece.
A search term has a number of attributes including the number of words, subject or entity it refers to, stop words and descriptive terms that put it into context or communicate the searcher's intent. The formula finds the row number of the matching...
These vectors represent the context of term use in a document, the context of the term used in the history of queries, and the context of previous use by the user as contained in the user profile. In this post, I am going to explore the 3...
For instance, naming a photo of a beach with lots of meaningless letters and numbers won’t help Google at all, but naming it ‘couples’ holidays in Barbados’ will give it a much better chance of ranking for this search term in image search.