adweek.comPublished So when you see an ad on ESPN.com, for example, you’ll see an easy way to access Tumblr,” said Scott Burton, director of brand marketing for Champs Sports. Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few...
forbes.comPublished There are going to be some customers who aren’t ready for this,” says Scott Morris, a senior marketing manager for Creative Cloud. With iconic brands like Photoshop and Illustrator used almost universally by creators of websites, games, advertising...
seomoz.orgPublished UnMarketing by Scott Stratten Posted by stephcoles Hello, Moz fans, I’m excited to be writing my very first post on the Moz blog. My name is Stephanie, and I manage client development for Distilled in Seattle.
business2community.comPublished Scott Monty, the Head of Social Media for Ford Motor Company, epitomizes this philosophy. Scott is widely viewed as a thought leader among thought leaders in the social space. With over 90,000 followers on Twitter and through his social media blog...
Scott Bedbury, builder of the Starbucks Stand By Your Brand: Cultivating Experience to Foster Brand Advocacy,” Anna Papachristos touches on this idea: “Emotions drive most, if not all, of our decisions.
The news could be painted as a signaling more trouble atop Yahoo—Amoroso took the seat after then-chairman Roy Bostock stepped down at the time of CEO Scott Thompson’s ouster (Ross Levinsohn, CEO of Adweek's parent company Guggenheim Digital Media...
Another great - and maybe more complete - example of Transmedia Storytelling is that Ridley Scott and (again) Ignition created for Prometheus last year. Posted by gfiorelli1 John loves Batman. He's collected comics since he was nine years old, is...
For his part, Morgan Stanley‘s Scott Devitt sees Google, one of his top picks, especially standing out: Earnings season for online ad companies gets underway today with the release of Yahoo’s first-quarter results due out very shortly on this...
For his part, Morgan Stanley‘s Scott Devitt sees Google, one of his top picks, especially standing out: Earnings season for online ad companies gets underway today with the release of Yahoo’s first-quarter results.
Despite notable ad industry players like Ford's Scott Monty, Vayner Media CEO Gary Vaynerchuk and others warned their thousands of followers to stop with marketing-minded tweets, Twitter streams have still seen a surprising number of badly timed...