forbes.comPublished Mark Mahaney, an analyst with RBC Capital Markets, is the moderator for the panel, which includes Brian O’Kelley, CEO of AppNexus, an ad technology company that is one of the leading independents today, widely expected to go public or sell for a...
adweek.comPublished In that period, its private business accounted for 19 percent of revenue from all the ads it sells through real-time biddable exchanges, open and private, per supply-side platform PubMatic, which manages the marketplaces of Hearst, Business...
adweek.comPublished We actively vet each publisher we work with through our direct sales force in order to prevent this from happening,” said PubMatic CEO Rajeev Goel. Not only are banners dull and click-through rates low, but all the technology flooding the industry...
allthingsd.comPublished Last month, for instance, ad platform AppNexus pulled down $75 million; in June, publisher platform PubMatic rounded up $45 million. Here’s yet another ad tech company raising a bunch of money, long after everyone said that investors are done with...
The ad tech space has heated up of late, with a range of startups, such as AppNexus, Pubmatic, Turn and others, looking to gain ground, get funding or sell out. The Los Angeles-based Rubicon Project has hired two execs to fill top spots at the...
Rubicon rival Pubmatic handles 50 to 75 billion gross impressions served and 500 billion to 1 trillion bids monthly, according to its website. Pretty impressive, particularly in a climate where you hear things about startups like Tumblr having...
Several reports have Mayer kicking the tires on large ad tech firms like demand-side platform Turn and supply-side platform PubMatic, which would be attractive for their existing technology platforms and client relationships—but come with hefty...
Over the past year, Amazon has built a proprietary real-time bidding platform that plugs into exchanges and supply-side platforms, including Google’s AdX and PubMatic. Events The Death of Text Ads Search Insider Summit
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Source: PubMatic. December 20, 2012 by MarketingCharts staff If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in...