marketingcharts.comPublished While that’s a slight decrease from 52% who responded that way last year, there was also a 3% point decline in the proportion of respondents who say they have adopted testing as a form of decision-making, down from 14% in last year’s survey to...
emarketer.comPublished UK internet users have embraced social media, but the proportion of desktop time spent on the sites is dropping as users spend more time with entertainment and news. Mobile social use, though, is making up for some of that slack.
marketingcharts.comPublished Separately, the report notes that the proportion of advertising spend devoted to rich media grew from 68.4% in January to 79.1% in March, as MRAID-supported ads continued to show a CPM and CTR premium over ads without MRAID.
marketingcharts.comPublished Indeed, the proportion of marketers looking to up their digital brand advertising spend outweighs the proportion planning to increase their direct response spending (61% vs. April 22, 2013 by MarketingCharts staff
A similar proportion, though, believe that it either wouldn’t have any effect (27.8%) or that it would result in access to more free content (8.7%). April 19, 2013 by MarketingCharts staff Asked whether they would rather see online ads for random...
Social media use was slightly more popular among UK content marketers (used by 90%), and was also rated as effective by a slightly higher proportion (54%). April 19, 2013 by MarketingCharts staff While only 9% of B2B marketers (primarily from the...
By contrast, the proportion who believe video should be more aligned with display fell from 40% to 35%. While that’s down from 54% last year, the proportion of advertisers doing so has grown by 11% points, to 52%.
The trends favor Twitter, though: compared to the last survey, conducted in the Fall of 2012, the proportion of teens naming Facebook as their most important has dropped 9% points, while those naming Twitter have grown by 3% points.
Compared to last year, the proportion of company and agency respondents who reported a lack of mobile optimization strategy dropped by 7% points and 5% points, respectively. By contrast, there was an increase (of 6 and 7 percentage points...
Looking further back to 2008, the proportion rating SEO (+1%), email marketing (flat), and PPC (+2%) as at least “good” have remained fairly stable. April 4, 2013 by MarketingCharts staff of global marketers (primarily from the UK) rate SEO as...