allthingsd.comPublished The company’s PR line is that the big reveal is about “a new generation of games, TV and entertainment. With game developers’ attention spans waning, it would not be out of the question for most of the show to be about the “TV and entertainment...
seoptimise.comPublished PR outreach Your Google+ profile is similar to a website – it has PR also. Day 1 – From Authorship To Authority: Why Claiming Your Identity Matters The first session on the SEO track saw Chelsea Blacker, Grant Simmons, Jim Boykin and Google’s Maile...
twistimage.comPublished With all of the influencer outreach, traditional media and PR work that is being done to launch this book next week, I'm also hopeful that you can keep your eyes and ears open to let me know if there's an opportunity that I may have missed or...
adage.comPublished Interpublic Group of Cos' GolinHarris has supported Nintendo's PR for a number of years. Nintendo has begun a digital agency review, according to industry executives. California-based External View Consulting Group is managing the search process.
Next, you as an organization figure out whether or not you want to specialize or whether or not you want to be a comprehensive business, whether or not you want to provide a specific solution, such as integrating SEO with PR, or whether or not you...
In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. Image from: Keywords / Shutterstock The question then becomes, once you know where to pitch, how do you do it as effectively as...
PR events From couples running an e-commerce website in their basement to Fortune 50 brands, both types of businesses have their own unique considerations for managing an online marketing campaign. In either situation, I admit occasionally falling...
The blogosphere and PR efforts are sending us good links that are driving visits, good customer service practices, community building practices, culture practices. There's a movement happening in our industry, and many folks are chaning their...
It would offer an incentive for people to exercise harder, which can only be a good thing, while giving the gym some really positive PR. Posted by TomRoberts This post was originally in YouMoz, and was promoted to the main blog because it provides...
Independent PR giant Edelman, which supports PR for a number of Unilever brands, including Dove and Axe, was the incumbent on the digital business. Dentsu digital shop 360i has made its way onto the Unilever roster as the new digital agency for the...