adweek.comPublished He playfully knocked the IAB’s attempt to produce a brand centric alternative to his slide, pointing out that it actually left out a key constituency: consumers. Display advertising is largely ineffective.
emarketer.comPublished Most use email marketing for customer acquisition and lead nurturing, pointing to the importance of making sure the right people are reading the content most useful to them. The tactic B2B email marketers most want to improve on is getting content...
portent.comPublished Hilltop is like a linguistic Ponzi scheme that attributes a quality to links based on the authority of the document pointing the link to the page. In its infancy, the PageRank algorithm used links pointing to the page as an indication of its...
adweek.comPublished Within 20 minutes he received 15 answers pointing him to the Weber Smokey Mountain Cooker. Nearly three years after Klout launched Klout Perks as its first paid product for brands—letting marketers like Chevy reward influential users with offers...
In other words, is it alright to put a rel=canonical tag on the canonical version of the URL, pointing back to itself? I also worry that people often implement site-wide rel=canonical tags badly, and end up pointing them to the wrong pages.
I am not defending Kawasaki, but simply pointing out that when I read Crescendo's blog post, I hopped over to CNN and saw that dozens of people were killed and over 850 people were injured in an earthquake in Iran, at least 35 people dead in an...
If you’ve recently used an SEO consultant and aren’t happy with the results, before you start pointing fingers, make sure you’ve kept up your end of the bargain. That is understood. However, outsourcing SEO work to a firm means that the client...
However, here's a few things I would add to this 404 error page: a few (2-3) text links to point people to popular directions on the site a list (3-5) of options pointing to pages / posts related to the search query a search field that would...
Then there was the out-and-out misinformation and speculation—mostly of the finger-pointing variety. Vine captured the scene here, too. BREAKING NEWS: Two powerful explosions detonated in quick succession right next to the Boston Marathon finsh...
But, pointing out that someone with similar qualities to him (age and size) sealed the deal. When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process.