marketingcharts.comPublished A Placecast survey released in August also found mobile phone owners displaying greater receptiveness to email than SMS marketing. 32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email...
marketingcharts.comPublished Many American parents are seeking out promotions through a variety of avenues more often this year than last, according to [pdf] a poll conducted by Harris Interactive on behalf of Placecast. Details from the Placecast survey indicate that parents...
marketingpilgrim.comPublished Placecast is in the location-based, mobile messaging market, so they’ve got a little stake in the outcome of this report, but nothing to be suspicious about. Placecast has been doing a series of studies under the umbrella of The Alert Shopper.
reuters.comPublished We are in a very early days of mobile advertising and models are very much derived from the web where practices have not been very respectful," said Anne Bezancon, founder and president of Placecast, which provides location-based marketing...
You can also work with vendors that create custom geo-fences (we've used Placecast to do this successfully in the past). But if you're a brand that wants to play in local and isn't sure how, geo-fencing is a good way to start thinking about your...
Another study by location-based services firm Placecast underscores the impact that mobile technology is having on consumer shopping behavior. In its May 2012 study Placecast found that an increasing number of consumers are relying on their mobile...