blog.hubspot.comPublished Marketing Win: Pepsi’s Like Machine Pepsi created a vending machine that dispenses a cool, refreshing, delicious soda if you Like Pepsi on Facebook. Best of all (for Pepsi anyway), the company has collected personal information from everyone who...
business2community.comPublished Pepsi is leveraging the current popularity of country music star Blake Shelton for its “Iconic Summer” campaign. To celebrate the season of Red, White, and Blue, Pepsi asks consumers to share their iconic summer photos on Pepsi’s website and the...
seomoz.orgPublished Take Coke and Pepsi; Hershey and Dove; and Chipotle and Qdoba. Every day, things are changing in SEO. If you’re not already working on adapting, today’s the day. It’s time. It's not that SEO is dead or that links are obsolete, or whatever all that...
forbes.comPublished One ad on YouTube got 33 million views, an ad by Pepsi featuring race car driver Jeff Gordon, pretending he’s going undercover to buy a car. If you want to know where Google‘s going next in advertising–which is a large chunk of where a lot of...
And so it is no surprise that Pepsi’s positive sentiment on social media increased exponentially after a video showing Jeff Gordon pranking a car salesman went viral with over 32.1 million views on the Pepsi YouTube channel alone.
If people are searching for "soda" (or "pop" as they call it in the Midwest), they aren't necessarily looking for Pepsi. If they were, I think they'd just type in "pepsi" for their search. Of course, that Pepsi result might generate more click...
But I bet Coke and Pepsi wouldn’t agree with that finding. Are you still wondering just how to integrate social media into your marketing mix? While marketers understand the importance of managing their brands online, there’s still uncertainty as...
Imagine Pepsi wanting to know who in their audience is influential about snowboarding and invite those people to a Pepsi competition at Aspen,” he said. Social marketing can be wasteful. Depending on how often someone checks their Facebook News...
Imagine if Coke or Pepsi ever get associated with this stuff. Not only are banners dull and click-through rates low, but all the technology flooding the industry promising perfect targeting perfection can’t even deliver real human audiences much of...
Shiv Singh, head of digital marketing at Pepsi, advocates that kind of approach in his comments in the article, and he’s someone who has a great deal of experience in digital and social media and strategy development.The Harvard Business Review...