marketingcharts.comPublished Source: Parks Associates. If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in retail e-commerce spending for the...
adotas.comPublished Parks Associates has followed the worldwide market for smart TVs for many years and tracked a dramatic increase in device adoption and usage. Parks Associates estimates that 38 percent of all TV households in North America will own a smart TV set...
marketingpilgrim.comPublished Right now we have some great folks like Dan Wilkerson of Lunametrics, the team at PPC Associates, Jon Parks and others who are part of the MP extended family. It looks easy to many although it’s not quite as easy as many would like to believe (it’s...
dmnews.comPublished In its report Real-time Bidding: The Online Ad Exchange, research firm Parks Associates predicts advertising revenues from real-time bidding (RTB) practices will be worth $7 billion in North America by 2017, says research analyst Heather Way.
A new report from Parks Associates concludes RTB tech will support approximately 50% of North America display ad volume five years from now. We asked Heather Way, research analyst with Parks Associates, to weigh in on this.