blog.compete.comPublished We’ve compiled a list of the most popular digital marketing stories online this week. Benchmarking your site against competitors can help decide where to focus your online efforts. If you are an advertiser or PPC manager, you’ll be excited about...
seomoz.orgPublished List inclusion, if you know about a list that already exists where people are covering places to get air conditioners online, you can get included in those. But basically, if I take a look over here and I've got my air conditioner page and I also...
digitalmarketingsuite.comPublished In 2004, the widespread destruction of the Asian tsunami and the US presidential election were the first events to really find exposure through the emerging medium of online video. Almost nine years have passed and video has not only become one of...
adweek.comPublished The biggest ad agency holding companies are convalescing around Nielsen’s Online Campaign Ratings data or comScore's Validated Campaign Essentials (VCE) as their preferred currency in Web video, according to multiple buyers and sellers.
By 2013, more people will use their mobile phones than PCs to get online Tweet This Stat! Whether your company is B2B or B2C, mobile is huge for driving business both online and offline. When users searching click on your ad on a mobile device, the...
In one sense this new media is just a variation of old media except that it is online. Seven years later it was sold to AOL for $315 million to add to its other online blog assets including Engadget, TechCrunch and MovieFone.
Online retailer Indochino uses a variety of digital ad tactics to promote its custom-made men's suits, including search and email marketing, mobile outreach, and retargeting on the Facebook Exchange. Along with attribution software company...
We then use these scores to determine how high a brand should bid to serve a display ad to that user in a real-time auction for display impressions. Search ads have long been one of the most effective forms of online advertising; just look at...
Most every ad you see online already ran TV. Here’s a round up of the top digital marketing stories we shared online this week. Early stats are in on Facebook Ad Exchange’s new news feed ads, and they are promising.
Last year, mobile became the third-largest online advertising format by share of revenues, owing to 111% year-over-year growth, according to a recent report from the IAB and PricewaterhouseCoopers. Mobile ad spending won’t be the fastest-growing...