adexchanger.comPublished With the World Cup and Olympics coming to Brazil in 2014 and 2016, all eyes are on the country as it prepares for the events, including readying its digital infrastructure. Brands are waiting for the chance to be at the center of the worldwide...
allthingsd.comPublished But he acknowledged that e-sports broadcasters can do more to make games more accessible to outsiders, possibly by focusing on the human stories of the people who play, Olympics-style. But now they’re catching up to the social Web, with an assist...
seomoz.orgPublished For example, let’s say you launched a super original infographic about the Olympics in July last year that brought your site an additional 2,000 visits that month. Posted by Dan Peskin This post was originally in YouMoz, and was promoted to the...
marketingcharts.comPublished Spending on cable networks rose by 3%, while network TV jumped by 9%, attributable in large part to the Summer Olympics. US ad spending increased by 2% year-over-year in Q4 2012, and by 3% for the full year to reach $139.5 billion, per the latest...
However, the example that really stands out is the integrated billboard and social media campaign arranged by Nike to coincide with the London Olympics. Campaign marketing starts with a mind warping process that often involves the creatives...
However, the example that really stands out is the integrated billboard and social media campaign arranged by Nike to coincide with the London Olympics. Campaign marketing starts with a creative exercise that often involves the creatives drinking...
But even if these ads are a big improvement over those Olympics ads, they still feel a little too frantic, maybe even with a slight whiff of desperation. They’re kind of catchy, and they’re certainly an improvement over those abominations during...
National TV advertising will grow 3.3 % annual even with the Olympics; local TV advertising will grow an annual 1.1% even with political sales; and total TV can only expect to see 2.5% annualized growth.
To help understand this multi-platform behavior, comScore recently conducted a seminal study for NBC that measured how consumers viewed programming from the 2012 London Olympics. Dubbed the “Billion Dollar Research Lab”, the study involved...
In 2012, the Olympics provided the perfect case study for the transformation that’s taking place. Between the live streams on NBC.com, real-time access to event scoring and the medal count, we have never had this much access to the Olympics in...