forbes.comPublished What’s more, while Tumblr initially struggled like many an established online company with people’s rapid shift to accessing content and communicating on mobile devices, it has recently seen its mobile traffic skyrocket.
emarketer.comPublished Mobile devices are great tools for shoppers looking to get pricing information on products. But research shows that only a small percentage are actually making purchases on them with any frequency. Consumers are also taking advantage of shopping...
portent.comPublished Think about increasing your bids on mobile devices to target customers who are out and about. You may want to avoid showing on mobile devices all together. Pro-tip: Understand which devices your customers use – not only to visit your website, but...
seoptimise.comPublished Don’t remove content from your mobile site, but don’t keep masses of text or huge pictures that won’t work well on mobile devices. In legacy campaigns opted into multiple devices, Google currently discounts mobile bids.
Mobile and tablet shoppers are three times as likely to watch a video as laptop or desktop users and video accounts for more than half of all Internet traffic on mobile devices, with tablet users three times more likely to watch a video than their...
Separately, the researchers note that senior executives are increasing their use of mobile devices and tablets significantly, but are adding them to their media mix, rather than using them at the expense of other media.
The takeaway here is that users searching on mobile devices will bounce just as quickly from a site that isn't mobile-friendly, and will engage less with a brand as a result. It's not uncommon knowledge that mobile and tablet searches have been...
These smaller firms are putting energy into developing social marketing strategies for potential customers on mobile devices, with a majority ensuring their mobile sites are social media friendly. Although often light on resources, small businesses...
This article highlights some of his contributions regarding what retail clients are seeing in terms of engagement on mobile devices. For the first time in 30 years, the PC market is shrinking, and that is due to major growth in mobile devices.
US consumers on smartphones and tablets are increasingly using the devices to view videos, and advertisers are beginning to meet them there, capitalizing on some of mobile video’s unique capabilities.