marketingpilgrim.comPublished For each metric that you track, brainstorm what you can do to move that number. Any metric that doesn’t have an action tied to it should be dropped. This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends.
seomoz.orgPublished Word count by itself is a terrible metric to strive for, but depth of content helps you to rank in several ways. Posted by Cyrus Shepard If you’re like most SEOs, you spend a lot of time reading. Over the past several years, I’ve spent 100s of...
adweek.comPublished Now that’s a metric brand marketers can happily tweet to their CFOs in the hunt for real ROI potential.Illustration: Dan Page There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms...
searchengineguide.comPublished This woman's CMO was sure that he knew how to succeed as long as brand awareness was the metric, but was wary of looking good on any other basis. by Mike Moran We've all seen that look on the face of the boss.
Tying together data from time, place, campaigns, strings, visits and customers are trends driving the next-generation of successful search marketing campaigns. The most important of all is structuring data across time.
For example, 35% will invest in voice-based marketing automation (versus the 20% average), 14% will invest in behavioral metric tools (versus the 9% average), and 13% will invest in bid management tools (versus an average of 6%).
If your ad is missing out on impressions because of poor ad rank rather, this will be reflected by the Lost IS metric. You've performed keyword research, created ads that speak to your target user's intent with a compelling call to action, and...
Because it does not take a very long time for your Senior Management to figure out how lame the Likes metric is and that it drives 1. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear...
We're upfront that our metric is based on retweets. Social Authority is our transparent, business-focused metric that measures influential activity on Twitter. That data wasn't easily available, and it's one of the reasons why we developed our own...
It’s important to boil things down to one metric. This metric should be revenue-related, so you can directly attribute a dollar amount to your testing. For most companies, this metric on the landing page is conversion rate, or click-through rate...