adweek.comPublished So Adweek asked marketers this afternoon to weigh in on whether Yahoo or Facebook would make a better parent for the site. While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports today suggest other notable players are...
searchengineland.comPublished The auction-based industry we work in involves a number of metrics which help search marketers identify where they are doing better or worse than the competition. Just to name a few, the most common metrics search marketers usually look at are the...
searchengineland.comPublished This survey shows: 45% of marketers don’t have a mobile optimized site Testing is usually only performed on top entry pages 87% of those surveyed say less than half of visitors get targeted content Download now »
mediapost.comPublished Content at the Google i/o conference fills the heads of developers with ideas about innovative and semi-futuristic applications that will change the world, but how do search engine marketers absorb all this Trek-like stuff and stay focused on how...
As consumers are widely turning to these providers to watch their preferred programs over television, marketers are able to harness more effective video spots. Interactivity aside, video provides the opportunity for marketers to think beyond the...
A global shift in marketing budgets from traditional to digital media has been well documented of late, and new survey results from Martini Media suggest that UK marketers are hopping aboard the digital marketing train.of brand advertisers and...
As are top marketers like Procter and Gamble. Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager to buy video...
Like many online marketing professionals, B2B marketers are obsessed with data. Technological innovation creates phenomenal opportunities for marketers to “slice and dice” information in an effort to create more meaningful lead acquisition strategies.
The Insider marketers and editors revealed the issue’s theme (“Mass Transmit”) at 3 p.m. Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a...
The Insider marketers and editors revealed the issue’s theme (“Mass Transmit”) at 3 p.m. Last month, Wired Insider, Wired's marketing and promotion arm, announced that it would embark on a daunting experiment in magazine-making: Assemble a...