marketingpilgrim.comPublished The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. With so much going in the Internet and social media space sometimes it feels like you just...
adage.comPublished The debate over the value of mobile advertising typically focuses on what effect, if any, it has on brand lift, sales and getting consumers into stores. But advertisers have been wasting money on mobile in the literal sense because a significant...
twistimage.comPublished When she was sixteen years old, she would come home school, take out her laptop, plop down on the couch, lift the computer lid, turn on the TV, plug in her earbuds, so that she could listen to music on her iPod, and her BlackBerry was always...
marketingcharts.comPublished For brands, the preferred method of measuring content marketing program effectiveness is “brand lift,” cited by 30%, while for agencies it’s “sales lift,” indicated by 32%. May 20, 2013 by MarketingCharts staff of brands and 77% of agencies have...
Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.
An IAB report indicates that mobile advertising spend accounted for 9% of all digital ad revenue last year.digital ad revenue overall hit $36.6B—a 15% lift compared to 2011's $31.7B. US Mobile Paid Search Spending Rockets Upward in Q1
Are the keywords/content in line with what your client wants lift for? Image from: Keywords / Shutterstock In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue.
While our algorithmic optimization team can quickly deliver a lift in performance using our Proprietary Portfolio Optimization strategy, there are many levers you can pull on the media side to amplify this effect.
While his San Francisco-based tech firm didn't release the exact lift percentage, it contends that any increase for a typically slow quarter—also possibly stunted as some agencies and brands waited for the federal government's sequester debate to...
Online ad revenues grew by 15% year-over-year in 2012, per the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC), but the rising tide of online ad spending didn’t lift all boats.