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  1. Deep Focus Snares Nespresso, Nabs BBDO Creative Exec

    adweek.comPublished

    Lent has led interactive marketing projects for names like Snickers, Target, General Electric and AT Deep Focus today is announcing it's netted a pair of notable fish, landing Nespresso's U.S.social media account and hiring Atmosphere BBDO's Ron...

  2. Would Yahoo or Facebook Make a Better Tumblr Parent?

    adweek.comPublished

    My instinct tells me that an Instagram-led Facebook team [would] work better for the future of Tumblr than a Yahoo team," said Ian Schafer, the CEO of Deep Focus. While Yahoo seems near a deal to purchase Tumblr for as much as $1 billion, reports...