Ip Addresses

  1. You Shouldn't Trust Mobile Location Data – Digital Marketing Suite — Industry News and Insights

    You Shouldn't Trust Mobile Location Data

    adweek.comPublished

    The iffiest data come from consumers’ IP addresses, depending on whether the address is from a cell carrier (accuracy is sketchy) or a WiFi network (more precise). Meanwhile, IP code data can be murky because the viewer may be actually several...

  2. Alphabird, Digimogul: Tell us Who's Behind the Botnet

    adweek.comPublished

    Because we do not currently know who is behind the botnet, we have only released IP addresses of infected machines. The Chameleon botnet continues to plague the display advertising industry. It hurts even the most savvy advertisers—fraudulently...