adexchanger.comPublished Assessing the value of mobile ad inventory against traditional display inventory can be confusing, however. Mobile advertising continues to grow more enticing as consumers become attached to their smartphones and tablets.
mediapost.comPublished In a May 8 post, Alex White makes some good points about how viewability measurement will alter the practice of buying as well as the value of display inventory in the programmatic space. We at the IAB applaud him for raising issues and...
adexchanger.comPublished Few in the ad industry would deny these trends: RTB-eligible inventory growth is meeting with rising advertiser spending in programmatic; the [. “Data Driven Thinking” is written by members of the media community and contains fresh ideas on the...
digitalmarketingsuite.comPublished With such providers of streaming media as Hulu and YouTube, television and movies are easily accessible online, giving advertisers premium pre-roll and in-stream video inventory to promote their brand or products.
It may be not such good news for YouTube, which is refusing to sell inventory in this fashion. After several years of testing, clients and their agencies are eager to buy video inventory that is guaranteed against particular audience demographics...
Programmatic ad buying and selling, with its unique capability to extract the highest value from any inventory source, has reduced friction in the market. Media buyers are loath to return to the days of manual buying.
"Real time bidding inventory has been lagging because of publishers’ concerns that giving buyers the ability to bid on every single impression will drive their yields down, when in fact, it should make them less under-sold.
Data represented covered over 600 different inventory providers across key vertical industries such as telecommunications, finance, retail, automotive, and consumer packaged goods. In Q1, social vastly outperformed portals, networks, and exchanges...
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
Six weeks after making some News Feed ad inventory biddable to Facebook Exchange advertisers on a trial basis, Facebook is expanding the amount of that precious paid media space that it will expose to RTB demand.