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  1. Can Yahoo Buy Its Way Back To Relevance? – Digital Marketing Suite — Industry News and Insights

    Can Yahoo Buy Its Way Back To Relevance?

    forbes.comPublished

    So all the detailed explanations, like those in this post, of how Tumblr helps Yahoo like YouTube helped Google or like Instagram might help Facebook? With the $1.1 billion acquisition of Tumblr apparently wrapped up and ready to be announced...

  2. Would Yahoo or Facebook Make a Better Tumblr Parent?

    adweek.comPublished

    My instinct tells me that an Instagram-led Facebook team [would] work better for the future of Tumblr than a Yahoo team," said Ian Schafer, the CEO of Deep Focus. Tumblr reminds me more of Instagram than anything that Yahoo has ever done.