seoptimise.comPublished He also used a script for a dating site, so that different ad text showed according to the weather – the day’s weather forecast was pulled into Google Docs from Wunderground. We’ve had a great couple of days at SMX London – here’s what we learnt...
digitalmarketingsuite.comPublished This technology also allows IgnitionOne's predictive bid optimisation technology, SPOT, to forecast ROI goals against 100% accurate multi-currency transaction revenue data, and for IgnitionOne's cross-channel attribution technology to credit...
digitalmarketingsuite.comPublished Nearly 40% of US mobile phone owners will become mobile phone shoppers by 2017, according to the Forrester Research Mobile Commerce Forecast. US Mobile Paid Search Spending Rockets Upward in Q1 Internet Retailer
seomoz.orgPublished Start to look at if you were to make certain decisions within your business, what are the different risks and rewards that you would get out of making certain decisions and try to forecast a little bit.
(Reuters) - Online marketing services provider ValueClick Inc reported a slightly weaker-than-expected quarterly revenue and forecast sales for the current quarter well below estimates, sending its shares down 13 percent in after-hours trading.
By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast. Print, as expected, will be hardest hit: newspapers and magazines are the only media forecast to see a decline in expenditures.
Just 18% of the more than 1,200 respondents said they would increase their ad spending on magazines, compared to 26% who forecast a decrease in those budgets. Download IgnitionOne's definitive Integrated Marketing Playbook here.
I have a quantitative background with an undergrad in electrical engineering and in my former life was a forecast analyst. One of the greatest things about working in the Search Industry is the copious amount of data that we get to play with.
While display will remain the dominant social media advertising unit, native ad formats (such as Facebook Sponsored Stories and Twitter’s Promoted Tweets) should grow rapidly over the coming years, according to the latest social media ad forecast...
As the fastest growing segment of online video, RTB is forecast to grow 71% this year to $686 million, and another 66% next year to $1.1 billion. April 9, 2013 by MarketingCharts staff Total spending for real-time bidding (RTB) on video ads is...