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  1. Article: UK Moms Take Heed of Social

    emarketer.comPublished

    Parenting blogs like Mumsnet were the most popular destinations for UK moms, followed by Facebook, individual blogs and Twitter. Two out of five UK moms who used parenting forums said they bought a product based on a comment or review they saw there.

  2. Can Yahoo Buy Its Way Back To Relevance? – Digital Marketing Suite — Industry News and Insights

    Can Yahoo Buy Its Way Back To Relevance?

    forbes.comPublished

    The startup has managed to achieve that delicate balance even amid so many other choices, from WordPress to Facebook to Twitter. Tumblr has bet on so-called “native” advertising that, like Google‘s search ads, Facebook‘s news feed sponsored stories...