seoptimise.comPublished Data exchanges collect data from sites and make it available for people to target elsewhere. Day 1 – Paid Search Track Amazing Paid Search Tactics re getting rid of product extensions. That means having product listing ads is more important for...
twistimage.comPublished So many tweets, blog posts, podcasts, YouTube videos, social media exchanges and more, that it's hard to get anyone to notice - beyond a tweet - about things like a new business book. My new book, CTRL ALT Delete, comes out next week.
adweek.comPublished And with the rise of programmatic buying, it only threatens to get worse, as exchanges, real-time bidding solutions, new forms of creativity, social sharing opportunities, and mobile consumers multiply.
marketingcharts.comPublished In Q1, social vastly outperformed portals, networks, and exchanges in user quality index – a measure that refers to a channel’s ability to reach a user that can be marketed to consistently – according to the latest “Global Media Intelligence...
Among ad networks and buy-side networks, Google Ad Network was first again with 93.2% reach, while among DSPs, SSPs and ad exchanges, Rubicon Project REVV Platform reached 97.2% of Americans online. May 3, 2013 by MarketingCharts staff
Back in October, we announced the beta release of display remarketing from search ads, which allows advertisers to use insights from paid search clicks to remarket to audiences across ad exchanges via DoubleClick Bid Manager, or the Google Display...
Agencies report using 3rd party data in 54% of their digital advertising campaigns, with advertisers and networks/exchanges/DSPs reporting lower usage (each at 39%). Returning to the eXelate study, the results show that advertisers, agencies, and...
Programmatic exchanges are getting a lot of attention for their ability to deliver ads based on immediate customer insights—often at a lower cost than traditional ad buying. But there is still plenty of uncertainty: Buyers want more data to inform...
First, to generate huge volumes of pageviews, producing ad inventory they can sell on the exchanges. The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before...
In the piece, we brought to light the issue of so-called “ghost sites,” seemingly innocuous content pages responsible for massive amounts of traffic on various ad exchanges but exhibiting little evidence of actual human audiences.