emarketer.comPublished According to a new eMarketer report, the biggest retailers have responded by adopting dynamic pricing to keep up with consumers and achieve better margins, and now the technology is becoming more widely available.
emarketer.comPublished Social networking in Japan is not nearly as widespread as in other tech-savvy countries. There is an exception, however. Twitter is especially popular in the country, with nearly as high a penetration rate as Facebook.
emarketer.comPublished Quebec makes up around a quarter of the population of Canada, but its residents aren't spending as much time with PCs as their counterparts in the rest of the country. The internet reaches less of the largely French-speaking province’s residents...
emarketer.comPublished Mobile payment technology is getting more interest from consumers, and now one out of 10 UK internet users says near field communication (NFC) technology is a feature that will be important for their next phone purchase.
Ryan Spoon, senior vice president for digital product development at sports network ESPN, talks about how consumers use each of the media entity’s screens differently and how he plans for that.
Mobile already accounts for a significant portion of digital budgets in the UK, according to a new eMarketer report, and its role will only get bigger. Better targeting gives mobile an advantage, even as there are still limits for measuring mobile...
However, a new eMarketer report finds that many publishers and consumers are wary of these ads, but growing investment seems all but assured. Seeing digital advertising integrated into the content experience on social networks, news sites and...
The vast majority of agencies and advertisers are now targeting their digital display ads, and social and third-party data are leading data sources for differing types of campaigns’ targeting efforts.
Between 2011 and 2013, the number of online videos viewed in India doubled. The size of the audience is also rising, though not as fast, as regular viewers tune in more often.
Research finds lift across a variety of brand metrics for mobile ad campaigns. The greatest US mobile spend is going to mobile web and apps, with investments in mobile returning substantial overall sales.