adexchanger.comPublished Five years into the exchange-buying trend, attention tends to focus on what's broken in agency/network relationships. Black-box algorithms, opaque margins, impression fraud, and a tendency to overpromise and under-deliver has damaged trust in...
adweek.comPublished Interior Complex has always been a bad offender,” reveals one demand-side platform (DSP) exec. If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s...
digitalmarketingsuite.comPublished That is why the Digital Marketing Suite is also the first to fully integrate a DSP with search in a single platform and still leads in our space as a fully integrated marketing technology stack. April marks the 2nd anniversary of the centralized...
forbes.comPublished The announcement comes just a few weeks after AOL debuted an advertiser-oriented tech platform, known as a Demand Side Platform, or DSP. AOL CEO Tim Armstrong at ad:tech conference AOL has been the sad sack of online media for so long now that it...
These guys were sending us many millions of bid requests per week, despite the fact that these sites get maybe 10,000 visits a month,” said a DSP. Outside of Google, I don't think there's a lot of active policing that gets done on the publisher...
Others may be more transparent, buying on a per-impression basis and charging licensing fees as a standard DSP would [. Some companies claiming to be "mobile demand-side platforms" are veiled mobile ad networks, or at least they're mobile ad...
One of the DoubleClick Digital Marketing platform’s tentpoles, Invite Media, is widely considered the largest DSP on the market, but lacks access to inventory that’s becoming more prized in automated ad buying circles: the Facebook Exchange (FBX).
Today’s digital media trading desk technologies (DSP’s) are certainly intelligent engines of optimization, targeting, and delivery, but adaptive decision-making cannot be entirely programmatic. He's also one of the first executives to tackle mobile...
Today’s digital media trading desk technologies (DSP’s) are certainly intelligent engines of optimization, targeting, and delivery, but adaptive decision-making cannot be entirely programmatic. He's also one of the first executives to tackle mobile...
DataXu has raised a $27 million round, a hefty chunk though somewhat less than other recent investments in other mature ad tech companies. AppNexus secured $75 million last month, Rocket Fuel took $50 million in June).