mediapost.comPublished Chernnin and Guggenheim Digital Media. Yahoo has reportedly submitted a formal bid to acquire Hulu. If so, the Web portal joins other companies reportedly bidding for the premium video service, including Time Warner Cable, DirecTV, Peter
forbes.comPublished One digital agency who asked not to be identified said last year that Google has been good at supporting agencies, but that’s a double-edged sword. However, it has been relentlessly buying up ad tech players, from DoubleClick in 2007 to mobile ad...
marketingcharts.comPublished As a result, 85% believe that in the next 10 years, social media and digital agencies will be integrated with other marketing communications agencies or be full-service agencies themselves. And in a nod to TV, an excellent medium for story-telling...
marketingcharts.comPublished Last year, print accounted for 29% of revenues, down from 37% in 2008, with digital (16% vs.and data (business information: 9% vs.growing to offset print’s decline. On a year-over-year basis, digital advertising experienced the most rapid growth in...
Like anything, learning to use it properly for digital marketing and branding is a whole different story. Digital marketers have embraced Vine as another tool for their digital toolkits. Vine is one of the cooler and more interesting services to...
Meridee Alter, svp, director of digital media at RPA: Shelby Saville, evp, digital at Spark: We are watching to see if a show can move from TV to digital and maintain (or build) an audience. Ritu Trivedi, svp, digital strategy
If native advertising is the future of digital media, the industry should at least agree what it means.
LOS ANGELES (Reuters) - Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu, two people with knowledge of the matter told Reuters, triggering a tug-of-war for the online video service.
LOS ANGELES (Reuters) - Former News Corp president Peter Chernin and private equity fund Guggenheim Digital Media have placed bids for Hulu, two people with knowledge of the matter told Reuters, triggering a tug-of-war for the online video service.
You can now literally pay for anything, anytime, and anywhere using your digital device. I call this P.O.D.or payment on demand, while the common term is “digital wallet. Details of news events such as Sandy Hook, the Boston Marathon bombings and...