emarketer.comPublished Most use email marketing for customer acquisition and lead nurturing, pointing to the importance of making sure the right people are reading the content most useful to them. The tactic B2B email marketers most want to improve on is getting content...
mediapost.comPublished The company also had success with its integrated "Bobbi Brown" content at eponymous retail spaces at Macy's stores. Jennifer Kasper, VP of digital media and multicultural marketing, says the videos are adjacent to the counter where consumer...
marketingcharts.comPublished May 20, 2013 by MarketingCharts staff of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year, and about two-thirds of each group say that branded content marketing has become very or most...
searchenginejournal.comPublished Pratik Dholakiya is Director of SEO & VP of Marketing at E2M Solutions, a company that specializes in advanced link building and content marketing services. We’re seeing the industry shift now that massive corporations finally understand the value...
Just relying on Facebook likes and Twitter followers to spread your content is putting the control of marketing to those social networks. Content This will mean creating content that solves their problems.
Internet marketing is really about taking a holistic approach. Valuable content that answers their target audience questions and meets their needs; Which area of internet marketing are you hoping to explore further in 2013 and why?
Here are five of this week’s most interesting and important news and articles centered on online marketing: How to Move Rankings Up On Older, Existing Content – Whiteboard Friday — SEOmoz’s Whiteboard Fridays are almost always worth looking at, but...
The reason that something like the Instagram acquisition made sense is because Instagram can more or less serve as a content generator and [content-management system] for the Facebook feed. Both interactive platform firms could work as a Tumblr...
Skyword, a Boston-based provider of online social marketing content, has raised $6.7 million in venture capital funding led by existing backer Cox Media Group. The Skyword platform automates critical steps in the content creation and publishing...
Skyword, a Boston-based provider of online social marketing content, has raised $6.7 million in venture capital funding led by existing backer Cox Media Group. The Skyword platform automates critical steps in the content creation and publishing...