blog.compete.comPublished How did consumer tax-filing behavior compare to last year’s tax season? TurboTax takes each visitor through a short survey to determine which edition is best based on that individual’s needs.eFile immediately asks visitors to enter a hefty amount...
digitalmarketingsuite.comPublished In 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest increases, getting YoY increases of 7%, 6.8% and 5.8%, respectively.
twistimage.comPublished As with all things, understanding the quadrants and then matching your marketing to best meet the needs of the consumer will be paramount for success. Active media is any form of media where the consumer can physically engage with it (Facebook...
adweek.comPublished In fact, according to Nielsen’s State of the Hispanic Consumer Report, this community’s Web video consumption rocketed 282 percent from 2007 to 2012. Simply repurposing elements originally meant to be consumed by a non-Hispanic, non-Spanish...
Ignoring or fighting digital consumer behavior is a recipe for disaster — resulting in rejection faster than an unpalatable creation by a contestant on Hell’s Kitchen. However, with cord-cutting slowly beginning to eat into cable subscriptions, the...
Remember, this is all about building brand loyalty and a satisfied consumer base. It can be a very open and frank discussion at times, but you have to respect with communities like these that you, as a brand rather than a consumer, are on ‘their...
Many companies conduct consumer and market research so that they can understand the mindset, preferences, and buying patterns of their target buyers. To know your competitors, you have to conduct market intelligence and analyze information about...
According to Katherine Wintsch, founder of The Mom Complex, “If everyone in the marketing department has a clear understanding of what the consumer wants, everyone can focus on fulfilling their needs in different ways.
Surveys – Google Consumer Survey (used on the display network) work very well – set your demographics, screening questions and prudent questions on pressing topic. Data can give you excellent qualitative angle (‘64% of consumer think x’), backed by...
My philosophy is that marketing is effective when you really understand the consumer. It needs to be part of the whole picture. Leesa Eichberger last month became cmo of Jenny Craig and now looks to bolster the brand in the healthy eating niche.