blog.compete.comPublished How did consumer tax-filing behavior compare to last year’s tax season? Image from: Turbotax / usahitman.com In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million...
digitalmarketingsuite.comPublished The difference in search behavior on the devices mirrors the difference in their usage patterns: more searching happens on the tablet, but it is largely located in the home. In 2012, a year that saw increases in ad spend for 11 sectors worldwide...
seomoz.orgPublished In practice, though, not all emotions are as effective in driving sharing behavior as others. Put simply, emotions drive almost all behavior. If you are a consumer-facing company in this day and age, you simply cannot keep up with the competition...
seomoz.orgPublished Cialdini goes on to discuss how social proof is useful as it allows us to see what type of behavior is appropriate in a situation in which we are unfamiliar or uncomfortable. As a consumer, you want to be free to make independent decisions without...
Ignoring or fighting digital consumer behavior is a recipe for disaster — resulting in rejection faster than an unpalatable creation by a contestant on Hell’s Kitchen. But, instead of adapting to changing viewer behavior, the cable companies...
Understanding this new paradigm means being able to quantify audiences and behavior, and in many respects we are still at the early stages of that process. The Platform-Shifting Digital Media Consumer
Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. It incentivises sub optimal behavior in your employees/agencies.
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The question you have to ask is: Is labeling going to change any consumer behavior? Using a third party data service, we compare user behavior on searches across thousands of search queries like "cheap flights from sfo to san " (which displayed a...
As the platform evolves, consumer behavior could change – at which point, marketers could start using Twitter for lower funnel initiatives. As she points out, consumer behavior on Twitter could change, especially as Twitter itself evolves, to make...
In-Store Mobile Behavior by Gender During three-month period, percentage who used their phone for the following consumer-goods-shopping tasks while in a store: Packaged-goods marketers may not have been the fastest adopters of mobile advertising...