blog.compete.comPublished How did consumer tax-filing behavior compare to last year’s tax season? Image from: Turbotax / usahitman.com In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million...
searchenginepeople.comPublished It is easy to start to get traffic from them while building for something more competitive, they are a perfect fit for content strategies and as most SEM professionals would tell you, they are great indicators of consumer intent.
searchengineguide.comPublished Featuring Influential Content Will Increase Your Brand's Credibility Partnering with significant, recognized guest post authors can increase consumer confidence and credibility of a brand, as online consumers' associate value between the author...
blog.compete.comPublished LinkedIn users have twice the buying power of the average U.S.consumer. Here’s a round up of the top digital marketing stories we shared online this week. What were the most interesting stories to you this week?
In 2012, a year that saw increases in ad spend for 11 sectors worldwide, the telecommunications, consumer goods and media sectors saw the biggest increases, getting YoY increases of 7%, 6.8% and 5.8%, respectively.
Thursday, May 23rd, 2013 - London, UK eMarketer’s UK Analysts will be delivering a presentation titled “The Changing UK Consumer” About eMarketer’s London Breakfast Join us Thursday, May 23, 2013 [.
I think I speak on behalf of all NewFronts presenters—indeed, for the entire digital publishing industry—when I say we agree with you: This is a revolution in marketing, advertising, and media…and a transformation in consumer engagement.
Active media is any form of media where the consumer can physically engage with it (Facebook, Twitter, Google, etc. When is the consumer active or passive with the media channel? Understanding how the consumer best connects to the media is core to...
As discussed in part one, engagement metrics can provide further insight into consumer activity on a site. In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue.
Bring us the consumer insights; both viewership and video-specific engagement. They had the confidence in their consumer to make a huge, high-quality content investment, and it paid off. And the collective buzz definitely seemed to elevate the...