portent.comPublished As with the formula for Coca-Cola or the recipe for Colonel Sanders’ Kentucky Fried Chicken, specifics on what Google uses to decide who gets where in the search results set are a closely guarded secret.
adweek.comPublished The turnaround will be quick," Kevin Keith, group director of integrated marketing content for Coca-Cola North America, told Adweek. Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day...
adweek.comPublished At the recent inaugural meeting of Facebook’s U.K.advisory group, which includes representatives from Unilever and Coca-Cola, Adweek learned that talk was dominated by the need to prove the ROI of Facebook advertising.
adweek.comPublished Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over desktops.
Coca-Cola is launching a new teen-focused digital campaign that will span across multiple websites, and incorporate a series of games, GIFs and videos. The move is part of the company's overall ad strategy for the year, "The Ahh Effect," created by...
Do you remember the concept of Liquid Content promoted by Coca Cola? Well, that is nothing but the Coca Cola definition of Transmedia Storytelling. He's collected comics since he was nine years old, is proud of owning the first edition of Gotham by...
Drilling down into the Coca-Cola family and identifying the engagement and sales impact of those brands is going to be a far better judge of social media's impact on the brand. When I read Jennifer Cario's post here on Search Engine Guide about...
Coca Cola knows this well and Wendy Clark the senior VP-integrated marketing communications and capabilities at Coca Cola had this to say about effective marketing strategies in a digital world. To highlight this point she mentioned that for their...
The counter study worked because it didn't ask people what they used, it actually tracked their Internet usage and then manually categorized the types of sites they were using.As it turned out, more than three quarters of people used blogs on an...
Debate erupted Monday when Ad Age reported on a Coca-Cola study concluding that online buzz has no measurable impact on short-term sales. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the...