China

  1. Why Tumblr Was a Massive Steal for Yahoo – Digital Marketing Suite — Industry News and Insights

    Why Tumblr Was a Massive Steal for Yahoo

    allthingsd.comPublished

    A great example would be 9Gag: not only is the content generally image-based and jokey, but a lot of the user base appears to be young and in China. However, for those of us who believe there can be specific guidelines around the valuation of...

  2. Article: In China, a Broad Affinity for Apps

    emarketer.comPublished

    Smartphone users in China are by no means cynical about apps. China’s smartphone users were also more likely to make in-app purchases. Users in the country were more likely to download and try out new apps than those in the US.