adotas.comPublished Customer Retention and Engagement: Place a Visual QR Code by the checkout counter or on your home pace and allow customers to scan for membership in a VIP club. It seems like such a silly issue now, doesn’t it?
searchmarketingstandard.comPublished As in Amazon, who is clearly the 800-lb ecommerce gorilla, driving everything from pricing schemas, product content, niche sites, shipping models, content delivery and checkout architecture (1 click payment).
kaushik.netPublished Focus on incredible behavior metrics like Pages/Visit, focus on the Visitor Flow report, obsess about Checkout Abandonment Rate, make love to Average Order Size. Checkout the number of Likes each has.
searchenginepeople.comPublished Do you provide shortcuts to checkout? Like a tourist in a foreign country, a marketing newbie often gets a standard set of conversion optimization tips that normally include: "unclutter-unclutter-unclutter", "use compelling titles and images", etc.
You have thought about the user interface (UI) and user experience (UX) from the point the customer hits the landing page through checkout. Now, for a truly seamless ecommerce experience, it's time to consider the UX in your SEM campaigns.
It’s one of those universally applicable notions, but in the context of tagging, the repercussions could range from hundreds of thousands of media savings in targeting just those high potential users to potentially slowing down the checkout...
Video contests (checkout Offerpop for some great scaleable solutions) are a great way to encourage further participation on social media networks such as Twitter or Facebook. These networks are making it easier for users to add video to their pages...
Beyond that, we can also look into the checkout process and which areas are or aren't being clicked. Data is fantastic however in its tabular form, sometimes it can let us down and not provide the best way to analyze the data in front of us.
The visitor started the checkout process. Web Analytics tools have become pretty feature rich, and the future promises to bring even more goodies (Universal Analytics anyone? But these features bring with them new problems that we hadn't imagined...
Checkout PinLeague on Pinterest for examples: we have boards on Pinterest Marketing Tips, Pinterest Case Studies, Social Marketing, and more. Today, on a Google+ Hangout about Pinterest Marketing, I was asked how Pinterest can be used for events.