kaushik.netPublished Resist the instinct to go to the CFO with a massively parallel processed big data warehouse monkey dance business lack of intelligence tool to comprehensively measure everything and God. You CFO might also laugh at you and shoo you out of her office.
searchengineguide.comPublished Explain to him that the reason that CMOs have such short tenures is that everyone else is keeping score with money (sales and costs) and marketers keep score in brand awareness, which the CEO and CFO do not understand.
adweek.comPublished During LinkedIn’s quarterly earnings call Thursday, CFO Steve Sordello projected the company's ad business will see “more moderate growth” in the near future due to lapsing one-time deals signed in Q2 last year.
adexchanger.comPublished CFO Jim Follo reiterated a point he's been making on earnings calls since last year, namely that "premium" digital advertising continues to be challenged by the rise of audience-targeting and the infinite amount of digital inventory generated by...
All the data in this chart either comes directly from Apple, via the prepared statements CFO Peter Oppenheimer reads during quarterly earnings calls, or via math I’ve done myself, based on those same numbers.
Aside from CEO Larry Page acknowledging that Google Glass’ current $1,500 price tag is “certainly pretty high” and CFO Patrick Pichette suggesting the wireless speeds users will receive through Google Fiber should increase ad-supported content...
Yahoo CFO Ken Goldman cited reduced supply as the “main driver” behind the declines. Companies typically open their quarterly earnings calls with the disclaimer that current revenue and performance numbers do not necessarily reflect future results.
But, let it be said: She and CFO Ken Goldman seem to be managing Yahoo very well, but Wall Street and others are expecting them to goose revenues.pm: It is onto Goldman, who goes through the numbers, which Yahoo has already released.
He also started a commerce company called ARPU.com (now SnappCloud) and was CFO of early search company Looksmart. In an unusual hiring for a top advertising role, Yahoo has made an offer to AOL’s top sales exec Ned Brody to take over as head of...
In its document, the company outlined its troubles in detail via a variety of voices — including Dell’s CFO — essentially describing a troubled company in a declining market. Friday’s long-awaited proxy filing by the once mighty Texas computing...