emarketer.comPublished The smartphone and tablet user base is rising quickly in Canada, but advertisers have still been hesitant to put ad dollars to mobile. According to a new eMarketer report, spending will rise as metrics improve and brands create innovative...
portent.comPublished By default, new campaigns are set to serve the entire United States and Canada. Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. Over the course of the next six weeks, Portent PPC Strategists Chad Kearns...
emarketer.comPublished Quebec makes up around a quarter of the population of Canada, but its residents aren't spending as much time with PCs as their counterparts in the rest of the country. The internet reaches less of the largely French-speaking province’s residents...
marketingcharts.comPublished In conjunction with a new monthly e-commerce tracking initiative, Shopzilla has released research from a survey of online shoppers conducted immediately after their purchases from the Bizrate Insights Network of more than 5,200 e-commerce...
Everyone who works in web advertising seems to be talking about the same video ad lately, and here it is: a three-minute-28-second mini-documentary from McDonald’s Canada. In case you missed anything, here’s a quick weekend roundup of the news that...
A three-minute-28-second mini documentary from McDonald’s Canada explains why the chain’s burgers look better in ads than in real life. Here’s a round up of the top digital marketing stories we shared online this week.
Consumers in Canada are not only cutting the TV cord, they are also moving away from landline-based phone services. By 2015, three out 10 households will be wireless-only, according to research. This will further accelerate multitasking trends on...
SES Conference June 12-13 in Toronto, Canada It’s Spring! Flowers, bunny rabbits, the smell of freshly-cut grass, hikes in the woods, and search engine marketing events ….oops. One of these things does not belong with the others — search marketing...
Smartphone owners in Canada are taking advantage of the marriage of fun and functionality that smartphones represent. Research shows they are highly practical, using weather apps more regularly than any other kind—with Facebook and gaming not far...
Canada and 12 other countries gathered in Las Vegas for the Local Search Association’s 2013 annual conference, “Search Starts Here. Earlier this month, local search marketing leaders from the U.S. Over several days, attendees engaged in informative...