digitalmarketingsuite.comPublished Over the last couple of years, the shift from PC to mobile has ushered a surge in video, which is impacting the way advertisers allocate their budgets. Some brands are shifting 10-20% of their budgets out of TV and into digital video and online...
marketingcharts.comPublished A global shift in marketing budgets from traditional to digital media has been well documented of late, and new survey results from Martini Media suggest that UK marketers are hopping aboard the digital marketing train.of brand advertisers and...
emarketer.comPublished Mobile already accounts for a significant portion of digital budgets in the UK, according to a new eMarketer report, and its role will only get bigger. Better targeting gives mobile an advantage, even as there are still limits for measuring mobile...
seomoz.orgPublished The paradox of Local Search has always been that it's one of SEO's most time-consuming areas, and yet, the businesses who stand to gain the most have the smallest budgets and limited internal resources.
April 18, 2013 of marketers project that the dollars allocated to online brand advertising will grow in 2013, while one in five believe the increase will exceed 20%, according to Vizu, a Nielsen company, and the CMO Council.of marketers also...
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding budgets is slim.
Waze could catalyze and help Facebook better compete with Google to secure a greater share of rising mobile ad budgets, especially given the number of local marketers supplying those dollars and directing them toward mobile search.
With this, we're seeing an increasing amount of media budgets shifting from traditional channels to digital advertising. We thought that the Internet would bring with it a whole wave of new media disruption.
Over half of media buyers say they will increase their investment in site, search and Facebook Exchange (FBX) retargeting. Increasing revenue is the top retargeting goal.
What if you don’t have years; don’t have the time, energy, or budgets to create compelling content on a regular basis; or simply need to build an audience fast? Posted by KelseyLibert This post was originally in YouMoz, and was promoted to the main...