Brian Halligan

  1. Does Inbound Marketing Work For B2B? Part 1 – Digital Marketing Suite — Industry News and Insights

    Does Inbound Marketing Work For B2B? Part 1

    searchmarketingstandard.comPublished

    For the invention of the term “inbound marketing,” we must credit Brian Halligan, co-founder of HubSpot in 2006 (along with Dharmesh Shah). It’s often assumed that the evolving and dynamic marketing methodology known as “inbound marketing” is best...