blog.compete.comPublished Specifically, we wanted to know whether Tweets influence consumer behavior; are people exposed to an automotive Tweet more likely to visit the manufacturer’s website and take action by locating a dealer, looking at offers or building their own car.
marketingcharts.comPublished After YouTube (and keeping in mind that expected activity doesn’t necessarily translate to real behavior), a significant proportion of marketers plan to increase their Facebook (66%), blogging (66%), LinkedIn (65%) and Twitter (64%) activities.
blog.compete.comPublished The path to purchase analysis concentrates on the sequence and intensity of each relevant behavior that may eventually impact a consumer’s decision. Image from: Digital Touch / Shutterstock Attribution modeling vs.path to purchase analysis: What’s...
blog.compete.comPublished How did consumer tax-filing behavior compare to last year’s tax season? Image from: Turbotax / usahitman.com In our increasingly digital world, online accounting and tax services are a huge industry: the category of 52 sites had nearly 62 million...
Coming this June, Firefox v.will change its default behavior to not accept third-party cookies. Much has been written about this upcoming change and what it will means, but here's the simple version. The new advertising landscape will less easily...
There are algorithms that apply decision trees to large data sets of user behavior. I give the standard answer: “Only the search engineers and Google can tell you and they aren’t talking. Inevitably, the questioner looks dejected, mutters a slur on...
“We view a behavior as more correct… to the degree that we see others performing it. When we see someone pioneering ahead of us, we assume the actions they’re taking are safer or “more correct. Influence”, Robert Cialdini At this point it is...
CQM introduces four types of continuously updated quality metrics for every page managed by BloomReach including content, behavior, uniqueness and flux. BloomReach today released Continuous Quality Management (CQM) technology delivering ongoing web...
Per Kapur, the company has built a better personalization mousetrap; its tools can identify content that Web users are more likely to respond to based on their behavior all over the Web. Web publishers and big brands are starting to feel the pull...
Then she'll deliver tactics and advice she learned while working on MailChimp's redesign.pm - 5:40pm Living in the Future of User Behavior with Will Critchlow As the technology space constantly changes, users and their behavior adjust with the tide.