kaushik.netPublished Or they might say: "I would like to reach 18 to 24 year olds with college education who supported Barack Obama for president. Big data. Small data. Any data. In the last couple months I've spent a lot of time with senior level marketers on three...
adweek.comPublished This year’s list includes influencers from the worlds of politics (Barack Obama, Rand Paul) and activism (Malala Yousafzai, Aung San Suu Kyi) to music (Jay-Z, Frank Ocean) and Hollywood (Jennifer Lawrence, Bryan Cranston).
business2community.comPublished Barack Obama, for example, has a Klout score of 98. It’s here! Klout is giving businesses what we’ve long been waiting for… Klout for Business. For those who aren’t obsessed with checking their Klout score, or for those who’ve never heard of it...
adweek.comPublished Social media streams since then have been flooded with posts about whether the character in the show looked like President Barack Obama—and if the character was intentionally made to look like 44. But this one has an unusually bizarre twist—even...
In this case, a filter would appear with the title "recent news about Barack Obama. For example, lots of people talk about President Obama, but if he were to introduce a new policy that was controversial, there would be a rapid spike in discussions...
Rather than Barack Obama or The New York Times' data diviner Nate Silver, the real winners of election 2012 were micro-targeted advertising and messaging. Micro-targeted ads accounted for $130 million to $200 million in spending during last year's...
Election Day, the source said President Barack Obama's marketing team purchased the Promoted Trend for more than the normal $120,000. Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing...
HuffPo Catches Candid Obama During the heat of the historic 2008 presidential election, candidate Barack Obama was riding high in the polls but was dogged by questions about his commitment to capitalism, his faith, and his potential for elitism.
HuffPo Catches Candid Obama During the heat of the historic 2008 presidential election, candidate Barack Obama was riding high in the polls but was dogged by questions about his commitment to capitalism, his faith and his potential for elitism.
President Barack Obama's re-election effort spent millions on mobile ads that targeted down to the neighborhood level in battleground states, digital operatives for the campaign tell Adweek. The promos criticized the GOP candidate's tax plan and...