jeffbullas.comPublished Suzi Dafnis is the clever business brain behind a very successful blog that is targeted at business women in Australia called the Australian Business Women’s Network. In May, 2005 a Greek American woman started a political blog.
emarketer.comPublished Internet-connected devices are seeing healthy penetration rates in households in Australia, with six in 10 owning a smartphone and three in 10 with a tablet. Second-screen viewing is becoming more popular as device usage increases.
marketingcharts.comPublished Most companies have at least US$1 billion in annual revenues, although corporations in France, Australia, Singapore, and Brazil have revenues of at least US$500 million. Digital marketing is “game-changing,” says Accenture in a new report looking...
marketingcharts.comPublished Most companies have at least US$1 billion in annual revenues, although corporations in France, Australia, Singapore, and Brazil have revenues of at least US$500 million. Fresh on the heels of a report finding that 4 in 10 global marketers around...
Silver Frito-Lay and OMD/Energy BBDO for “Do Us a Flavor” Grey Poupon and Crispin Porter+Bogusky for “Society of Good Taste” Intel/Toshiba and Pereira Dell for “The Beauty Inside” Universal Studio for “Ted Facebook Page” Ford Motor Company and...
Social media users in Australia seem fairly receptive to connecting with brands via the sites. Not only did 82% report having at least one brand connection, but three out of 10 said they had more than 10.
I got to go to SMX Sydney, which was an incredible time and an amazing visit, and I spoke there with Dan Petrovic from Dejan SEO, who is a well-known SEO guy in Australia, very, very smart guy, leads an agency down there.
In fact, a just-released neuroscience study from MEC and Channel Seven in Australia discovered that interacting with social media while watching TV drove a 9% increase in program engagement among study participants, and that second-screen...
As in other mature markets, consumers in Australia are spreading their attention over a number of screens and devices. And research shows that audiences engage with ads in different ways depending on the screen.
Here’s an interesting example from Google Australia (Google.com.au). The combination of Google.com.au and the Queen’s English now has Google assuming that you meant Australia’s own Brisbane Broncos. This is not a post about SEO.